Founders & product teams
Find opportunities
Find needs worth testing before you build.
- Problems worth testing
- Existing workarounds
- Supporting and conflicting evidence
Use cases
Different work. One place to start.
Start with the task, not a catalog of technical components. Find opportunities, understand customers and follow the changes that matter.
Researchers & analysts
Follow a topic
Build a view, then follow new material, disagreements, and developments.
- Current understanding
- Key disagreements
- Newly observed material
Marketing, growth & content teams
Understand customers
Ground messaging in customer situations, language, and concerns.
- Usage situations
- Customer language
- Concerns and trade-offs
Brand, PR & commerce teams
Brands & competitors
Bring feedback together and identify issues and changes worth checking.
- Specific feedback
- Issues to investigate
- New changes
Analysts, developers & agents
Need only the data? Take the source material.
Inspect original text and missing fields. Export independently for your own tools or agents.