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Founders & product teams

Find needs worth testing before you build.

Find needs worth testing before you build.

The work at hand

Make the question specific.

01

Identify repeated friction in a specific workflow

02

Understand current workarounds and switching barriers

03

Turn observations into a small validation plan

Keep the evidence and its limits together.

A complaint is a lead, not proof of willingness to pay. Keep existing solutions, counterexamples and unknown conditions alongside every opportunity.

Available platforms, fields and coverage are defined in the task scope and capability details.

A fixed example you can inspect

DemoBottle travel mug

The same 6 authored records, viewed from different deliverables. Synthetic material, not a customer case.

Inspect the example

What are you working on today?

View an example
Next: review sources, scope and availability. Nothing runs from this form.Custom / advanced question

A few useful details

Does an opportunity mean I should build it?

No. The deliverable helps identify the next interview or test. Demand, payment and distribution still need direct evidence.

Will viewing the example change my question?

No. The example keeps its fixed DemoBottle subject and your task draft stays separate. Preparing a scope does not execute it.